EFFECT OF INDIVIDUAL AND SITUATION-RELATED FACTORS ON CONSUMER SELECTION OF JUDGMENTAL MODELS

被引:70
作者
PARK, CW [1 ]
机构
[1] UNIV KANSAS,SCH BUSINESS,LAWRENCE,KS 66044
关键词
D O I
10.2307/3150848
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:144 / 151
页数:8
相关论文
共 20 条
[1]   PREPURCHASE INFORMATION SEEKING BEHAVIOR OF NEW CAR PURCHASERS - LEARNING HYPOTHESIS [J].
BENNETT, PD ;
MANDELL, RM .
JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :430-433
[2]   INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J].
BETTMAN, JR .
JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) :370-376
[3]  
BOCK RD, 1968, HDB MEASUREMENT EDUC
[4]  
Bruner J. S., 1962, STUDY THINKING
[5]  
COOMBS CH, 1955, NONMETRIC FACTOR ANA
[6]  
Coombs Clyde H., 1964, THEORY DATA
[7]   SOCIAL SELECTION BASED ON MULTIDIMENSIONAL CRITERIA [J].
DAWES, RM .
JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (01) :104-109
[8]   USE OF NONLINEAR, NONCOMPENSATORY MODELS AS A FUNCTION OF TASK AND AMOUNT OF INFORMATION [J].
EINHORN, HJ .
ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1971, 6 (01) :1-27
[9]  
FERBER R, 1949, MARKET RESEARCH
[10]  
HAINES GH, 1969, 3RD ANN C BUYER BEH