BOUNDARY ROLE AMBIGUITY IN MARKETING-ORIENTED POSITIONS - A MULTIDIMENSIONAL, MULTIFACETED OPERATIONALIZATION

被引：138

作者：

SINGH, J ^{[1
]}

RHOADS, GK ^{[1
]}

机构：

[1] IDAHO STATE UNIV,COLL BUSINESS,POCATELLO,ID 83209

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 03期

关键词：

D O I：

10.2307/3172868

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：328 / 338

页数：11

相关论文

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