THE PROTECTION MOTIVATION MODEL - A NORMATIVE MODEL OF FEAR APPEALS

被引：289

作者：

TANNER, JF

HUNT, JB

EPPRIGHT, DR

机构：

[1] UNIV N CAROLINA,CAMERON SCH BUSINESS,CHAPEL HILL,NC 27514

[2] UNIV W FLORIDA,SCH BUSINESS,PENSACOLA,FL 32514

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 03期

关键词：

D O I：

10.2307/1252146

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 45

页数：10

共 39 条

[1]

[Anonymous], 2009, RELATIONS PUBLIC

[2]

[Anonymous], 1968, NEBRASKA S MOTIVATIO

[3] FEAR APPEAL EFFECTS IN THE FIELD - SEGMENTATION APPROACH [J].

BURNETT, JJ ;

OLIVER, RL .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (02) :181-190

[4] COMMUNICATOR SIMILARITY, FEAR AROUSING COMMUNICATIONS, AND COMPLIANCE WITH HEALTH-CARE RECOMMENDATIONS [J].

DEMBROSKI, TM ;

LASATER, TM ;

RAMIREZ, A .

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 1978, 8 (03) :254-269

[5]

Folkman S., 1979, COGNITIVE PROCESS

[6]

Friestad M., 1985, MASS COMMUNICATIONS

[7]

Janis I. L., 1967, ADV EXP SOC PSYCHOL, V3, P166, DOI [10.1016/S0065-2601(08)60344-5., 10.1016/S0065-2601(08)60344-5, DOI 10.1016/S0065-2601(08)60344-5]

[8]

KING KW, 1987, FEAR AROUSING ANTIDR

[9]

KNATOWITZ B, 1987, NEWSWEEK CAMPUS APR, P12

[10]

Lazarus, 1991, EMOTION ADAPTATION

← 1 2 3 4 →