HUMOR AND COGNITIVE RESPONSES TO ADVERTISING STIMULI - A TRACE CONSOLIDATION APPROACH

被引：41

作者：

LAMMERS, HB

LEIBOWITZ, L

SEYMOUR, GE

HENNESSEY, JE

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1983年 / 11卷 / 02期

关键词：

D O I：

10.1016/0148-2963(83)90026-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：173 / 185

页数：13

共 31 条

[1] EFFECTS OF STIMULUS COMPLEXITY AND INDUCED AROUSAL ON PAIRED-ASSOCIATE LEARNING [J].

BERLYNE, DE ;

BORSA, DM ;

CRAW, MA ;

GELMAN, RS ;

MANDELL, EE .

JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1965, 4 (04) :291-299

[2]

BERLYNE DE, 1972, PSYCHOL HUMOR

[3] MODIFYING CHILDRENS EATING HABITS THROUGH TELEVISION ADS - EFFECTS OF HUMOROUS APPEALS IN A FIELD SETTING [J].

CANTOR, J .

JOURNAL OF BROADCASTING, 1981, 25 (01) :37-47

[4] THE EFFECT OF HUMOR ON RECALL OF A RADIO ADVERTISEMENT [J].

CANTOR, J ;

VENUS, P .

JOURNAL OF BROADCASTING, 1980, 24 (01) :13-22

[5]

Chapman AJ., 1976, HUMOUR LAUGHTER THEO

[6] CONSISTENCY BETWEEN EXPRESSIVE BEHAVIOR AND EVALUATION OF HUMOROUS STIMULI - ROLE OF SEX AND SELF-OBSERVATION [J].

CUPCHIK, GC ;

LEVENTHAL, H .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1974, 30 (03) :429-442

[7]

DUNCAN C. P., 1979, J ACAD MARKET SCI, V7, P285, DOI DOI 10.1007/BF02729680

[8] IS IT TIME TO LAY SLEEPER EFFECT TO REST [J].

GILLIG, PM ;

GREENWALD, AG .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1974, 29 (01) :132-139

[9]

GODKEWITSCH M, 1976, HUMOUR LAUGHTER THEO

[10] EFFECTS OF EVALUATION APPREHENSION ON MEMORY OVER INTERVALS OF VARYING LENGTH [J].

GREEN, RG .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1974, 102 (05) :908-910

← 1 2 3 4 →