ATTITUDE TOWARD THE AD - AN ASSESSMENT OF DIVERSE MEASUREMENT INDEXES UNDER DIFFERENT PROCESSING SETS

被引：138

作者：

MADDEN, TJ

ALLEN, CT

TWIBLE, JL

机构：

[1] UNIV CINCINNATI,CINCINNATI,OH 45221

[2] UNIV S FLORIDA,TAMPA,FL 33620

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 03期

关键词：

D O I：

10.2307/3172527

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：242 / 252

页数：11

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