COMPARISON OF 4 MULTI-ATTRIBUTE MODELS IN PREDICTION OF CONSUMER ATTITUDES

被引：86

作者：

MAZIS, MB

AHTOLA, OT

KLIPPEL, RE

机构：

[1] UNIV FLORIDA,GAINESVILLE,FL 32601

[2] GRAND VALLEY STATE COLL,ALLENDALE,MI 49401

来源：

JOURNAL OF CONSUMER RESEARCH | 1975年 / 2卷 / 01期

关键词：

D O I：

10.1086/208614

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：38 / 52

页数：15

共 38 条

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[3] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH - FISHBEIN AND BRAND PREFERENCE - REPLY [J].

BASS, FM .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :461-461

[4]

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[5]

BETTMAN JR, TO BE PUBLISHED

[6]

BITHER S, 1969, FAL P C AM MARK ASS, P280

[7] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH [J].

COHEN, JB ;

FISHBEIN, M ;

AHTOLA, OT .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :456-460

[8]

COHEN JB, 1971, 2 P ANN C ASS CONS R, P344

[9]

COHEN JB, 1971, 2 U ILL COLL COMM BU

[10]

CRAMER EM, 1967, REVISED MANOVA PROGR

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