THE DUAL ROLE OF INFORMATIONAL SOCIAL-INFLUENCE - IMPLICATIONS FOR MARKETING-MANAGEMENT

被引：30

作者：

ROSEN, DL ^{[1
]}

OLSHAVSKY, RW ^{[1
]}

机构：

[1] INDIANA UNIV, BLOOMINGTON, IN 47401 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 1987年 / 15卷 / 02期

关键词：

D O I：

10.1016/0148-2963(84)90044-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：123 / 144

页数：22

共 53 条

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