TO TAKE OR NOT TO TAKE THE ONLY ONE - EFFECTS OF CHANGING THE MEANING OF A PRODUCT ATTRIBUTE ON CHOICE BEHAVIOR

被引：12

作者：

KEHRETWARD, T ^{[1
]}

YALCH, R ^{[1
]}

机构：

[1] UNIV WASHINGTON,SCH BUSINESS ADM,SEATTLE,WA 98105

来源：

JOURNAL OF CONSUMER RESEARCH | 1984年 / 10卷 / 04期

关键词：

D O I：

10.1086/208979

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：410 / 416

页数：7

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