ADVERTISING AND ECONOMIES OF SCALE - CRITICAL COMMENTS ON THE EVIDENCE

被引：8

作者：

ARNDT, J ^{[1
]}

SIMON, JL ^{[1
]}

机构：

[1] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,CHAMPAIGN,IL 61820

来源：

关键词：

D O I：

10.2307/2098050

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：229 / 242

页数：14

共 36 条

[1]

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[2]

BASS FM, 1974, J ADVERTISING RES, V14, P9

BASS, FM ;

CATTIN, P ;

WITTINK, DR .

[4]

BASS FM, 1969, J MARKETING RES, V4, P291

[5] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J].

BLOCH, H .

[6]

Chamberlin E., 1962, THEORY MONOPOLISTIC

CLARKE, DG .

[8]

Comanor W.S., 1974, ADVERTISING MARKET P

[9] ADVERTISING AND THE THEORY OF ENTRY BARRIERS [J].

CUBBIN, J .

[10] ACCOUNTING FOR ADVERTISING AS A BARRIER TO ENTRY [J].

DEMSETZ, H .