THE CREDIBILITY COOPERATION CONNECTION AT THE R-AND-D-MARKETING INTERFACE

被引：26

作者：

GUPTA, AK

WILEMON, D

机构：

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1988年 / 5卷 / 01期

关键词：

D O I：

10.1016/0737-6782(88)90030-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 31

页数：12

共 13 条

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[9]

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[10]

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