IDENTIFYING INTERURBAN SHOPPERS - MULTIPRODUCT PURCHASE PATTERNS AND SEGMENTATION PROFILES

被引：51

作者：

DARDEN, WR ^{[1
]}

PERREAULT, WD ^{[1
]}

机构：

[1] UNIV GEORGIA, ATHENS, GA 30601 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 01期

关键词：

D O I：

10.2307/3150901

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：51 / 60

页数：10

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