A 2-STATE MODEL OF PURCHASE INCIDENCE AND BRAND CHOICE

被引：159

作者：

BUCKLIN, RE ^{[1
]}

LATTIN, JM ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

MARKETING SCIENCE | 1991年 / 10卷 / 01期

关键词：

BRAND CHOICE; PURCHASE INCIDENCE; NESTED LOGIT; PROMOTION; SHOPPING BEHAVIOR;

D O I：

10.1287/mksc.10.1.24

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：24 / 39

页数：16

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