DEFINING MISLEADING ADVERTISING AND DECEPTION IN ADVERTISING

被引：18

作者：

PRESTON, IL ^{[1
]}

机构：

[1] UNIV WISCONSIN,SCH FAMILY RESOURCES & CONSUMER SCI,CONSUMER SCI PROGRAM AREA,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/1249995

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：54 / 57

页数：4

共 18 条

[1]

BRANDT MT, 1975, THESIS U WISCONSIN

[2] CORRECTIVE ADVERTISING REMEDY OF FTC - EXPERIMENTAL EVALUATION [J].

DYER, RF ;

KUEHL, PG .

[3]

*FIRESTONE, 1973, FTC

[4]

*FTC, 1922, WINSTED HOSIERY

[5]

*FTC, 1934, ALGOMA

[6] DECEPTION IN ADVERTISING - CONCEPTUAL APPROACH [J].

GARDNER, DM .

[7]

GELLHORN E, 1969, KANS LAW REV, V17, P564

[8] FDA APPROACH TO DEFINING MISLEADING ADVERTISING [J].

JACOBY, J ;

SMALL, C .

[9]

JACOBY J, 1975, 146 PURD CONS PSYCH

[10]

LARUE PH, 1971, ANTITRUST B, V16, P9