UNDERSTANDING MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE

被引：4

作者：

COOK, VJ

机构：

来源：

关键词：

D O I：

10.2307/1251573

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：137 / 142

页数：6

相关论文

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CAVES RE, 1984, AM ECON REV, V74, P127

[3] MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE - COMMENT [J].

CHATTOPADHYAY, A ;

NEDUNGADI, P ;

CHAKRAVARTI, D .

[4] MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE [J].

COOK, VJ .

[5]

PARASURAMAN A, 1985, J MARKETING, V49, P124, DOI 10.2307/1251571

[6]

STAR SH, 1977, PROBLEMS MARKETING