MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE - COMMENT

被引：7

作者：

CHATTOPADHYAY, A

NEDUNGADI, P

CHAKRAVARTI, D

机构：

来源：

JOURNAL OF MARKETING | 1985年 / 49卷 / 02期

关键词：

D O I：

10.2307/1251572

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：129 / 136

页数：8

共 18 条

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