JUDGMENT BASED MARKETING DECISION-MODELS - COMMENTARY

被引:31
作者
LITTLE, JDC [1 ]
LODISH, LM [1 ]
机构
[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104
关键词
D O I
10.2307/1251467
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:24 / 29
页数:6
相关论文
共 7 条
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Forrester J.W., 1968, PRINCIPLES SYSTEM DY
[2]   A MEDIA PLANNING CALCULUS [J].
LITTLE, JDC ;
LODISH, LM .
OPERATIONS RESEARCH, 1969, 17 (01) :1-&
[3]  
LITTLE JDC, 1972, BRANDAID ONLINE MARK, P568
[5]  
LODISH LM, 1981, MARKETING DECISION S
[6]  
LODISH LM, 1981, MARKETING DECISION M
[7]  
RAIFFA HOWARD, 1968, DECISION ANAL