BRANDAID - MARKETING-MIX MODEL .1. STRUCTURE

被引：116

作者：

LITTLE, JDC ^{[1
]}

机构：

[1] MIT,CAMBRIDGE,MA 02139

来源：

关键词：

D O I：

10.1287/opre.23.4.628

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：628 / 655

页数：28

共 19 条

[1] Amstutz A. E., 1967, COMPUTER SIMULATION
[2] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR
FARLEY, JU
RING, LW
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 427 - 438
[3] FRIEDMAN LR, 1971, MEASURING EFFECTIVEN
[4] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY
GABOR, A
GRANGER, CWJ
[J]. ECONOMICA, 1966, 33 (129) : 43 - 70
[5] KUEHN AA, 1966, FAL P C AM MARK ASS, P185
[6] COMPUTER ON-LINE MARKETING MIX MODEL
LAMBIN, JJ
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 119 - 126
[7] A MEDIA PLANNING CALCULUS
LITTLE, JDC
LODISH, LM
[J]. OPERATIONS RESEARCH, 1969, 17 (01) : 1 - &
[8] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS
LITTLE, JDC
[J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08): : B466 - B485
[9] EMPIRICAL STUDIES ON INDIVIDUAL RESPONSE TO EXPOSURE PATTERNS
LODISH, LM
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 212 - 218
[10] LODISH LM, 1971, MANAGE SCI, V18, P25