ADVERTISING BUDGET ALLOCATION UNDER UNCERTAINTY

被引：27

作者：

HOLTHAUSEN, DM ^{[1
]}

ASSMUS, G ^{[1
]}

机构：

[1] DARTMOUTH COLL, HANOVER, NH 03755 USA

来源：

MANAGEMENT SCIENCE | 1982年 / 28卷 / 05期

关键词：

D O I：

10.1287/mnsc.28.5.487

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：487 / 499

页数：13

共 26 条

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