ADPULS - AN ADVERTISING MODEL WITH WEAROUT AND PULSATION

被引：82

作者：

SIMON, H

机构：

来源：

关键词：

D O I：

10.2307/3151569

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：352 / 363

页数：12

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[3]

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[4]

BLOOM D, 1977, J ADVERTISING RES, V17, P7

[5]

CALDER B, 1980, J MARKETING RES, V16, P173

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[7]

CORKINDALE D, 1978, EUROPEAN J MARKETING, V12, P372

[8]

CRIAG CS, 1972, J GENERAL PSYCHOL, V87, P85

[9]

CRIAG CS, 1976, J MARKET RES, V13, P365

[10] EFFECTS OF PRICE AND ADVERTISING IN TEST-MARKET EXPERIMENTS [J].

ESKIN, GJ ;

BARON, PH .