COMPETITION AS A MODERATOR OF THE EFFECT OF ADVERTISING ON SALES

被引：58

作者：

GATIGNON, H

机构：

来源：

关键词：

D O I：

10.2307/3151465

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：387 / 398

页数：12

共 30 条

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[5]

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FARRIS, PW ;

ALBION, MS .

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[9]

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[10]

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