MARKET RESPONSE, COMPETITIVE BEHAVIOR, AND TIME-SERIES ANALYSIS

被引：96

作者：

HANSSENS, DM

机构：

来源：

关键词：

D O I：

10.2307/3150500

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：470 / 485

页数：16

共 45 条

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[4]

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[8] SALES-ADVERTISING CROSS-ELASTICITIES AND ADVERTISING COMPETITION [J].

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[9]

CRAMER RH, 1976, J MONEY CREDIT B FEB, P85

[10]

GALLANT AR, 1975, 986 N CAR STAT U I S