IMPROVING RESPONSE RATES IN INDUSTRIAL MAIL SURVEYS

[1] RESPONSE RATES IN POSTAL SURVEYS [J]. PUBLIC OPINION QUARTERLY, 1974, 38 (01) : 113 - 123

[2] BURNS AC, 1980, 12TH AM I DEC SCI M, V1, P227

[3] RESPONSE RATES AND PERCEIVED QUESTIONNAIRE LENGTH IN MAIL SURVEYS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) : 429 - 431

[4] GAINING RESPONDENT COOPERATION IN MAIL SURVEYS THROUGH PRIOR COMMITMENT [J]. PUBLIC OPINION QUARTERLY, 1979, 43 (04) : 558 - 561

[5] A REASSESSMENT OF THE EFFECTS OF APPEALS ON RESPONSE TO MAIL SURVEYS [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (03) : 365 - 370

[6] COMER JM, 1982, AM MARKETING ASS ED

[7] Duncan WJ., 1979, J MANAGE, V5, P39, DOI DOI 10.1177/014920637900500103

[8] ERDOS PL, 1951, ADVERTISING AGENCY, V44, P69

[9] RATE OF RETURN FOR CLOSED VERSUS OPEN-ENDED QUESTIONS IN A MAIL QUESTIONNAIRE SURVEY OF INDUSTRIAL ORGANIZATIONS [J]. PSYCHOLOGICAL REPORTS, 1971, 29 (03) : 1121 - &

[10] FERRELL OC, 1983, EUROPEAN RES OCT, P157

[1] RESPONSE RATES IN POSTAL SURVEYS [J]. PUBLIC OPINION QUARTERLY, 1974, 38 (01) : 113 - 123

[2] BURNS AC, 1980, 12TH AM I DEC SCI M, V1, P227

[3] RESPONSE RATES AND PERCEIVED QUESTIONNAIRE LENGTH IN MAIL SURVEYS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) : 429 - 431

[4] GAINING RESPONDENT COOPERATION IN MAIL SURVEYS THROUGH PRIOR COMMITMENT [J]. PUBLIC OPINION QUARTERLY, 1979, 43 (04) : 558 - 561

[5] A REASSESSMENT OF THE EFFECTS OF APPEALS ON RESPONSE TO MAIL SURVEYS [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (03) : 365 - 370

[6] COMER JM, 1982, AM MARKETING ASS ED

[7] Duncan WJ., 1979, J MANAGE, V5, P39, DOI DOI 10.1177/014920637900500103

[8] ERDOS PL, 1951, ADVERTISING AGENCY, V44, P69

[9] RATE OF RETURN FOR CLOSED VERSUS OPEN-ENDED QUESTIONS IN A MAIL QUESTIONNAIRE SURVEY OF INDUSTRIAL ORGANIZATIONS [J]. PSYCHOLOGICAL REPORTS, 1971, 29 (03) : 1121 - &

[10] FERRELL OC, 1983, EUROPEAN RES OCT, P157