INFLUENCE OF OTHER PEOPLE ON CONSUMER ATTRIBUTIONS TOWARD BRAND AND PERSON

被引：5

作者：

BURNKRANT, RE

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1982年 / 10卷 / 03期

关键词：

D O I：

10.1016/0148-2963(82)90037-6

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

引用

页码：319 / 338

页数：20

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