MODELING THE ADVERTISING SALES RELATIONSHIP THROUGH USE OF MULTIPLE TIME-SERIES TECHNIQUES

被引：23

作者：

HEYSE, JF ^{[1
]}

WEI, WWS ^{[1
]}

机构：

[1] TEMPLE UNIV,DEPT STAT,PHILADELPHIA,PA 19122

来源：

关键词：

D O I：

10.1002/for.3980040206

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：165 / 181

页数：17

共 23 条

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HILLMER, SC ;

TIAO, GC .

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[18]

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[19]

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[20]

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