COMPARISON OF LINEAR AND NONLINEAR EVALUATION PROCESS MODELS

[1] ALEXIS M, 1968, FAL P C AM MARK ASS, P197

[2] IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 184 - 191

[3] ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 93 - 96

[4] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH - FISHBEIN AND BRAND PREFERENCE - REPLY [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 461 - 461

[5] BETTMAN JR, 1969, THESIS YALE U

[6] BRUNO AV, UNPUBLISHED PAPER

[7] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 456 - 460

[8] COOMBS CH, 1955, 38 U MICH ENG RES I

[9] GUNTHER WC, 1964, ANALYSIS VARIANCE

[10] HEELER RM, 1973, J MARKETING RES, V10, P37

[1] ALEXIS M, 1968, FAL P C AM MARK ASS, P197

[2] IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 184 - 191

[3] ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 93 - 96

[4] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH - FISHBEIN AND BRAND PREFERENCE - REPLY [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 461 - 461

[5] BETTMAN JR, 1969, THESIS YALE U

[6] BRUNO AV, UNPUBLISHED PAPER

[7] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 456 - 460

[8] COOMBS CH, 1955, 38 U MICH ENG RES I

[9] GUNTHER WC, 1964, ANALYSIS VARIANCE

[10] HEELER RM, 1973, J MARKETING RES, V10, P37