ETHICAL BEHAVIOR OF MARKETING MANAGERS

[1] USE OF VIGNETTES IN SURVEY-RESEARCH [J]. PUBLIC OPINION QUARTERLY, 1978, 42 (01) : 93 - 104

[2] [Anonymous], 1979, MORAL ISSUES BUSINES

[3] BARTELS R, 1976, J MARKETING, V31, P20

[4] Beauchamp TL., 1979, ETHICAL THEORY BUSIN

[5] ETHICS IN MARKETING-RESEARCH [J]. BUSINESS HORIZONS, 1976, 19 (02) : 83 - 86

[6] ATTITUDES OF MARKETING EXECUTIVES TOWARD ETHICS IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING, 1970, 34 (02) : 46 - 52

[7] ETHICAL BELIEFS OF MARKETING MANAGERS [J]. JOURNAL OF MARKETING, 1978, 42 (03) : 69 - 73

[8] STUDENT EVALUATIONS OF ETHICS OF MARKETING PRACTICES - ROLE OF MARKETING EDUCATION [J]. JOURNAL OF MARKETING, 1972, 36 (02) : 61 - 64

[9] MARKETING PROFESSIONAL SERVICES [J]. JOURNAL OF MARKETING, 1977, 41 (01) : 71 - 76

[10] SOCIAL MARKETING - ITS ETHICAL DIMENSIONS [J]. JOURNAL OF MARKETING, 1979, 43 (02) : 29 - 36

[1] USE OF VIGNETTES IN SURVEY-RESEARCH [J]. PUBLIC OPINION QUARTERLY, 1978, 42 (01) : 93 - 104

[2] [Anonymous], 1979, MORAL ISSUES BUSINES

[3] BARTELS R, 1976, J MARKETING, V31, P20

[4] Beauchamp TL., 1979, ETHICAL THEORY BUSIN

[5] ETHICS IN MARKETING-RESEARCH [J]. BUSINESS HORIZONS, 1976, 19 (02) : 83 - 86

[6] ATTITUDES OF MARKETING EXECUTIVES TOWARD ETHICS IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING, 1970, 34 (02) : 46 - 52

[7] ETHICAL BELIEFS OF MARKETING MANAGERS [J]. JOURNAL OF MARKETING, 1978, 42 (03) : 69 - 73

[8] STUDENT EVALUATIONS OF ETHICS OF MARKETING PRACTICES - ROLE OF MARKETING EDUCATION [J]. JOURNAL OF MARKETING, 1972, 36 (02) : 61 - 64

[9] MARKETING PROFESSIONAL SERVICES [J]. JOURNAL OF MARKETING, 1977, 41 (01) : 71 - 76

[10] SOCIAL MARKETING - ITS ETHICAL DIMENSIONS [J]. JOURNAL OF MARKETING, 1979, 43 (02) : 29 - 36