THE ROLE OF PSYCHOLOGICAL MEANING IN ADVERTISING

被引：21

作者：

FRIEDMANN, R

ZIMMER, MR

机构：

来源：

关键词：

D O I：

10.1080/00913367.1988.10673101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：31 / 40

页数：10

共 68 条

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[14]

Fiske S. T., 1984, SOC COGNITION

[15]

FRIEDMANN R, 1986, ADV CONSUM RES, V13, P338

[16]

Friedmann R., 1986, PSYCHOL MARKET, V3, P1

[17]

FRIEDMANN R, 1985, 1985 P C AM AC ADV, pR42

[18]

GARDNER DM, 1976, J ADVERTISING, V5, P5

[19]

GARDNER DM, 1976, J ADVERTISING, V5, P19

[20]

Gibson James J., 1966, SENSES CONSIDERED PE