A MULTIATTRIBUTE DIFFUSION-MODEL FOR FORECASTING THE ADOPTION OF INVESTMENT ALTERNATIVES FOR CONSUMERS

被引:38
作者
SRIVASTAVA, RK
MAHAJAN, V
RAMASWAMI, SN
CHERIAN, J
机构
[1] SO METHODIST UNIV, EDWIN L COX SCH BUSINESS, DALLAS, TX 75275 USA
[2] UNIV TEXAS, INST CONSTRUCT CAPITALISM, AUSTIN, TX 78712 USA
关键词
D O I
10.1016/0040-1625(85)90034-4
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:325 / 333
页数:9
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