1ST-PURCHASE DIFFUSION-MODELS OF NEW-PRODUCT ACCEPTANCE

被引：39

作者：

MAHAJAN, V ^{[1
]}

PETERSON, RA ^{[1
]}

机构：

[1] UNIV TEXAS, GRAD SCH BUSINESS, AUSTIN, TX 78712 USA

来源：

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE | 1979年 / 15卷 / 02期

关键词：

D O I：

10.1016/0040-1625(79)90073-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article constitutes a review and exposition of first-purchase diffusion models of new-product acceptance. These models have been developed to predict the cumulative number of new-product adopters over time and serve the purpose of forecasting sales for durable goods and novelty items. In addition to considering traditional models, a number of recent models are reviewed and illustrated, and limitations and further extensions of the models are discussed. © 1979.

引用

页码：127 / 146

页数：20

共 52 条

[1] NEWPROD - DESIGN AND IMPLEMENTATION OF A NEW PRODUCT MODEL [J].