GROUP CONFORMITY INFLUENCE - PROPOSED MEASURE

被引：4

作者：

MURPHY, JH ^{[1
]}

WITT, RE ^{[1
]}

机构：

[1] UNIV TEXAS,DEPT MARKT ADM,BEB 700,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.1080/00224545.1975.9923320

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：115 / 121

页数：7

共 9 条

[1]

[Anonymous], SOCIAL THEORY SOCIAL

[2]

BOURNE FS, 1969, GROUP INFLUENCE MARK, P195

[3]

CHOU Y, 1971, STATISTICAL ANALYSIS

CROWNE, DP ;

MARLOWE, D .

JOURNAL OF CONSULTING PSYCHOLOGY, 1960, 24 (04) :349-354

[5]

French J., 1968, GROUP DYNAMICS RES T, P259

[6]

Lieberman G. J., 1961, TABLES HYPERGEOMETRI

[7] INFORMAL SOCIAL GROUP INFLUENCE ON CONSUMER BRAND CHOICE [J].

WITT, RE .

[8] CONFORMITY INFLUENCE IN SMALL GROUPS - PROBABILISTIC MEASURE [J].

WITT, RE ;

SEN, SK .

[9] GROUP INFLUENCE AND BRAND CHOICE CONGRUENCE [J].

WITT, RE ;

BRUCE, GD .