GROUP INFLUENCE AND BRAND CHOICE CONGRUENCE

被引：47

作者：

WITT, RE ^{[1
]}

BRUCE, GD ^{[1
]}

机构：

[1] UNIV TEXAS,MKT DEPT,AUSTIN,TX 77840

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149312

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：440 / 443

页数：4

共 10 条

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[3]

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[5]

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JOURNAL OF MARKETING RESEARCH, 1966, 3 (04) :384-387

[7]

Witt R. E., 1970, GROUP INFLUENCE CONS

[8] PURCHASE DECISIONS AND GROUP INFLUENCE [J].

WITT, RE ;

BRUCE, GD .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) :533-535

[9] INFORMAL SOCIAL GROUP INFLUENCE ON CONSUMER BRAND CHOICE [J].

WITT, RE .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :473-476

[10] CONFORMITY INFLUENCE IN SMALL GROUPS - PROBABILISTIC MEASURE [J].

WITT, RE ;

SEN, SK .

JOURNAL OF SOCIAL PSYCHOLOGY, 1972, 86 (01) :45-&

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