CHILDRENS CONSUMER INFORMATION-PROCESSING

被引：9

作者：

CALDER, BJ

ROBERTSON, TS

ROSSITER, JR

机构：

[1] NORTHWESTERN UNIV,EVANSTON,IL 60201

[2] UNIV PENN,UNIVERSITY PK,PA

来源：

COMMUNICATION RESEARCH | 1975年 / 2卷 / 03期

关键词：

D O I：

10.1177/009365027500200311

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：307 / 316

页数：10

共 30 条

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[22]

ROSSITER JR, 1975, 1975 C CULT COMM TEM

[23]

ROSSITER JR, TO BE PUBLISHED

[24] CONSUMER SOCIALIZATION [J].

WARD, S .

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[25]

WARD S, 1971, P ASSOC CONSUMER RES

[26]

Ward Scott, 1973, NEW MODELS MASS COMM

[27] COGNITIVE DEVELOPMENTAL STUDY OF CHILDRENS ATTENTION TO TELEVISION COMMERCIALS [J].

WARTELLA, E ;

ETTEMA, JS .

COMMUNICATION RESEARCH, 1974, 1 (01) :69-88

[28]

WELLS WD, 1965, J ADVERTISING RES, V5, P2

[29] TEMPORAL LIMITS OF HUMAN INFORMATION-PROCESSING - DEVELOPMENTAL-STUDY [J].

WICKENS, CD .

PSYCHOLOGICAL BULLETIN, 1974, 81 (11) :739-755

[30] CONSUMER CHOICE STRATEGIES - SIMPLIFYING VS OPTIMIZING [J].

WRIGHT, P .

JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) :60-67

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