EXPLORING TERRITORIAL DIFFERENCES IN RELATIONSHIP BETWEEN MARKETING VARIABLES

被引：76

作者：

WITTINK, DR ^{[1
]}

机构：

[1] STANFORD UNIV,STANFORD,CA 94305

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 02期

关键词：

D O I：

10.2307/3150464

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：145 / 155

页数：11

共 26 条

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[3]

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[6] MARKET SHARE THEOREM [J].

BELL, DE ;

KEENEY, RL ;

LITTLE, JDC .

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[7]

CLARKE DG, 1973, COMB P AM MARK ASS, P135

[8]

CLARKE DG, 1975, 75106 MARK SCI I REP

[9] TESTING FOR SERIAL CORRELATION IN LEAST-SQUARES REGRESSION WHEN SOME OF REGRESSORS ARE LAGGED DEPENDENT VARIABLES [J].

DURBIN, J .

ECONOMETRICA, 1970, 38 (03) :410-&

[10]

ESKIN GJ, 1975, J ADVERTISING RES, V15, P27

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