INTERACTIONS OF CONSUMPTION SITUATIONS AND BRAND ATTITUDES

被引：23

作者：

BEARDEN, WO

WOODSIDE, AG

机构：

[1] WESTERN KENTUCKY UNIV,BOWLING GREEN,KY 42101

[2] UNIV SO CALIF,LOS ANGELES,CA 90007

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1976年 / 61卷 / 06期

关键词：

D O I：

10.1037/0021-9010.61.1.764

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：764 / 769

页数：6

共 15 条

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OLIVER RL, 1974, J MARKETING RESEARCH, V11, P16

[9] BEHAVIOR AS A FUNCTION OF ATTITUDE TOWARD OBJECT AND ATTITUDE TOWARD SITUATION [J].

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[10]

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