PSYCHOGRAPHICS - CRITICAL REVIEW

[61] PERSONALITY AND CONSUMER BEHAVIOR - REVIEW [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 409 - 418

[62] SOCIAL CHARACTER AND DIFFERENTIAL PREFERENCE FOR MASS-COMMUNICATION [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 146 - 153

[63] KASSARJIAN HH, 1973, M AM PSYCHOLOGICAL A

[64] KAY H, 1969, IMPORTANT NEWS PRIME

[65] KING CW, 1971, J ADVERTISING RES, V11, P26

[66] KING CW, 1971, ATTITUDE RESEARCH RE, P228

[67] KING CW, 1973, 425 PURD U KRANN GRA

[68] ECOLOGICALLY CONCERNED CONSUMERS - WHO ARE THEY [J]. JOURNAL OF MARKETING, 1974, 38 (02) : 20 - 24

[69] KINNEAR TC, 1972, 3RD P ANN C ASS CONS, P34

[70] KOLLAT DT, 1960, J MARKETING RES, V1, P6

[61] PERSONALITY AND CONSUMER BEHAVIOR - REVIEW [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 409 - 418

[62] SOCIAL CHARACTER AND DIFFERENTIAL PREFERENCE FOR MASS-COMMUNICATION [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 146 - 153

[63] KASSARJIAN HH, 1973, M AM PSYCHOLOGICAL A

[64] KAY H, 1969, IMPORTANT NEWS PRIME

[65] KING CW, 1971, J ADVERTISING RES, V11, P26

[66] KING CW, 1971, ATTITUDE RESEARCH RE, P228

[67] KING CW, 1973, 425 PURD U KRANN GRA

[68] ECOLOGICALLY CONCERNED CONSUMERS - WHO ARE THEY [J]. JOURNAL OF MARKETING, 1974, 38 (02) : 20 - 24

[69] KINNEAR TC, 1972, 3RD P ANN C ASS CONS, P34

[70] KOLLAT DT, 1960, J MARKETING RES, V1, P6