PERSONALITY AND CONSUMER BEHAVIOR - REVIEW

[1] *ADV RES F, 1964, CONSUMER TYPES

[2] ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 291 - 295

[3] Arndt J., 1968, INSIGHTS CONSUMER BE

[4] AXELROD JN, 1963, J ADVERTISING RES, V3, P19

[5] ADVERTISING EFFECTIVENESS AND RISK IN CONSUMER DECISION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) : 314 - 320

[6] BARACH JA, 1967, RISK TAKING INFORMAT

[7] BARBAN AM, 1970, RURAL SOCIOL, V35, P232

[8] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[9] SELF-CONFIDENCE AND PERSUASIBILITY - 1 MORE TIME [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 256 - 258

[10] SELF-CONFIDENCE AND PERSUASION IN CAR BUYING [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) : 46 - 52

[1] *ADV RES F, 1964, CONSUMER TYPES

[2] ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 291 - 295

[3] Arndt J., 1968, INSIGHTS CONSUMER BE

[4] AXELROD JN, 1963, J ADVERTISING RES, V3, P19

[5] ADVERTISING EFFECTIVENESS AND RISK IN CONSUMER DECISION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) : 314 - 320

[6] BARACH JA, 1967, RISK TAKING INFORMAT

[7] BARBAN AM, 1970, RURAL SOCIOL, V35, P232

[8] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[9] SELF-CONFIDENCE AND PERSUASIBILITY - 1 MORE TIME [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 256 - 258

[10] SELF-CONFIDENCE AND PERSUASION IN CAR BUYING [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) : 46 - 52