THE EFFECT OF ADVERTISING ON CONSUMER PRICE SENSITIVITY

[1] ALBION MS, 1983, ADVERTISINGS HIDDEN

[2] Bain JS, 1956, BARRIERS NEW COMPETI, DOI 10.4159/harvard.9780674188037

[3] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 298 - 308

[4] BATRA R, 1982, ADV CONSUMER RES, V10

[5] Broadbent S. R., 1980, ADMAP, P532

[6] BUCKLIN LP, 1965, J ADVERTISING RES, V5, P11

[7] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[8] Comanor W.S., 1974, ADVERTISING MARKET P

[9] COMANOR WS, 1979, J ECON LIT, V17, P453

[10] AN EMPIRICAL-EVALUATION OF AGGREGATION APPROACHES FOR DEVELOPING MARKET SEGMENTS [J]. JOURNAL OF MARKETING, 1982, 46 (04) : 65 - 74

[1] ALBION MS, 1983, ADVERTISINGS HIDDEN

[2] Bain JS, 1956, BARRIERS NEW COMPETI, DOI 10.4159/harvard.9780674188037

[3] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 298 - 308

[4] BATRA R, 1982, ADV CONSUMER RES, V10

[5] Broadbent S. R., 1980, ADMAP, P532

[6] BUCKLIN LP, 1965, J ADVERTISING RES, V5, P11

[7] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[8] Comanor W.S., 1974, ADVERTISING MARKET P

[9] COMANOR WS, 1979, J ECON LIT, V17, P453

[10] AN EMPIRICAL-EVALUATION OF AGGREGATION APPROACHES FOR DEVELOPING MARKET SEGMENTS [J]. JOURNAL OF MARKETING, 1982, 46 (04) : 65 - 74