Building a reputation along the value chain at Levi Strauss

被引：21

作者：

Preece, S ^{[1
]}

Fleisher, C ^{[1
]}

Toccacelli, J ^{[1
]}

机构：

[1] LEVI STRAUSS & CO FAR E,ASIA PACIFIC DIV,CORP COMMUN,SINGAPORE,SINGAPORE

来源：

LONG RANGE PLANNING | 1995年 / 28卷 / 06期

关键词：

D O I：

10.1016/0024-6301(95)00055-N

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors identify the value chain as a valuable management tool in building a corporate reputation. Examples of beneficial effects of value chain links on the company's reputation are presented using programmes from Levi Strauss.

引用

页码：88 / 98

页数：11

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