A CONJOINT MODEL FOR MEASURING SELF-PRICE DEMAND AND CROSS-PRICE DEMAND RELATIONSHIPS

被引：55

作者：

MAHAJAN, V

GREEN, PE

GOLDBERG, SM

机构：

[1] UNIV TEXAS,AUSTIN,TX 78712

[2] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 03期

关键词：

D O I：

10.2307/3151567

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：334 / 342

页数：9

相关论文

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