ADDING EXPLANATORY VARIABLES TO A CONSUMER PURCHASE BEHAVIOR MODEL - AN EXPLORATORY-STUDY

被引：52

作者：

JONES, JM ^{[1
]}

ZUFRYDEN, FS ^{[1
]}

机构：

[1] UNIV SO CALIF,GRAD SCH BUSINESS ADM,LOS ANGELES,CA 90007

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 03期

关键词：

D O I：

10.2307/3150530

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：323 / 334

页数：12

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