ESTIMATING MICRO RELATIONSHIPS FROM MACRO DATA - A COMPARATIVE-STUDY OF 2 APPROXIMATIONS OF THE BRAND LOYAL MODEL UNDER TEMPORAL AGGREGATION

被引：17

作者：

BASS, FM ^{[1
]}

LEONE, RP ^{[1
]}

机构：

[1] UNIV TEXAS,MKT ADM,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.2307/3151488

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：291 / 297

页数：7

共 14 条

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[2]

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CLARKE, DG .

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GEWEKE, J .

KANETKAR, V ;

WEINBERG, CB ;

WEISS, DL .

[6]

MORIGUCHI C, 1970, INT EC REV OCT, P427

[7] AGGREGATION OVER TIME IN DISTRIBUTED LAG MODELS [J].

MUNDLAK, Y .

[8]

NERLOVE M, 1961, J FARM EC, V40, P301

[9]

RUSSELL G, 1983, NOV ORSA TIMS C

[10]

Theil H., 1954, LINEAR AGGREGATION E