RECOVERING MICRO PARAMETERS FROM AGGREGATE DATA FOR THE KOYCK AND BRAND LOYAL MODELS

被引：8

作者：

KANETKAR, V

WEINBERG, CB

WEISS, DL

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 03期

关键词：

D O I：

10.2307/3151489

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：298 / 304

页数：7

相关论文

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