ROBUST MEASURES OF CONSUMER BRAND BELIEFS

被引：61

作者：

BARNARD, NR

EHRENBERG, ASC

机构：

[1] LONDON GRAD SCH BUSINESS STUDIES,CTR MKT & COMMUN,LONDON,ENGLAND

[2] NYU,STERN SCH,NEW YORK,NY 10003

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 04期

关键词：

D O I：

10.2307/3172632

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：477 / 484

页数：8

共 37 条

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