WHAT FOCUS GROUPS CAN AND CANNOT DO - A REPLY

被引：10

作者：

MCQUARRIE, EF

MCINTYRE, SH

机构：

来源：

关键词：

D O I：

10.1111/1540-5885.410055

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：55 / 60

页数：6

共 9 条

[1]

*ADV RES F, 1985, FOC GROUP ISS APPR

[2]

Brehm J. W, 1981, PSYCHOL REACTANCE, DOI DOI 10.1016/B978-0-12-129840-1.50005-3

[3]

BURNSTEIN E, 1983, SMALL GROUPS SOCIAL, V2

[4] FOCUS GROUPS AND NATURE OF QUALITATIVE MARKETING-RESEARCH [J].

CALDER, BJ .

FERN, EF .

[6] THE GROUP DEPTH INTERVIEW [J].

GOLDMAN, AE .

[7]

REYNOLDS FD, 1978, J ADVERTISING RES, V18, P21

[8]

Urban G.L., 1980, DESIGN MARKETING NEW

[9]

YOELL W, 1979, FOCUS GROUP INTERVIE