CHANGING BRAND ATTITUDES THROUGH MODIFICATION OF COGNITIVE STRUCTURE

[1] AXELROD JN, 1963, J ADVERTISING RES, V3, P19

[2] COMPARATIVE ANALYSIS OF ATTITUDINAL PREDICTIONS OF BRAND PREFERENCE [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 262 - 269

[3] BETTMAN JR, TO BE PUBLISHED

[4] ATTITUDINAL FRAMEWORK FOR ADVERTISING STRATEGY [J]. JOURNAL OF MARKETING, 1972, 36 (02) : 27 - 33

[5] Brock Timothy C., 1968, PSYCHOL FDN ATTITUDE, P243, DOI 10.1016/B978-1-4832-3071-9.50016-7

[6] CALDER BJ, 1972, 3RD P ANN C ASS CONS, P812

[7] Campbell D. T., 1963, HDB RES TEACHING, P171

[8] COHEN JB, 1972, NOV ACRAMA WORKSH BU

[9] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10] FISHBEIN M, 1975, BELIEFS ATTITUDES IN

[1] AXELROD JN, 1963, J ADVERTISING RES, V3, P19

[2] COMPARATIVE ANALYSIS OF ATTITUDINAL PREDICTIONS OF BRAND PREFERENCE [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 262 - 269

[3] BETTMAN JR, TO BE PUBLISHED

[4] ATTITUDINAL FRAMEWORK FOR ADVERTISING STRATEGY [J]. JOURNAL OF MARKETING, 1972, 36 (02) : 27 - 33

[5] Brock Timothy C., 1968, PSYCHOL FDN ATTITUDE, P243, DOI 10.1016/B978-1-4832-3071-9.50016-7

[6] CALDER BJ, 1972, 3RD P ANN C ASS CONS, P812

[7] Campbell D. T., 1963, HDB RES TEACHING, P171

[8] COHEN JB, 1972, NOV ACRAMA WORKSH BU

[9] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10] FISHBEIN M, 1975, BELIEFS ATTITUDES IN