MANAGEMENT-ORIENTED MODEL FOR ALLOCATING SALES EFFORT

被引：23

作者：

PARASURAMAN, A

DAY, RL

机构：

[1] UNIV NO IOWA,CEDAR FALLS,IA 50613

[2] INDIANA UNIV,BLOOMINGTON,IN 47401

来源：

关键词：

D O I：

10.2307/3151051

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 33

页数：12

共 30 条

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[15]

Montgomery D. B., 1971, MANAGE SCI, V18, P3

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MONTGOMERY, DB ;

WEBSTER, FE .

[17]

MONTGOMERY DB, 1969, MANAGEMENT SCI MARKE

[18]

Naylor TH, 1971, COMPUTER SIMULATION

[19]

NORDIN JA, 1943, J MARKETING, V7, P50

[20]

PALDA K, 1964, MEASUREMENT CUMULATI