DO COGNITIVE RESPONSES MEDIATE THE EFFECTS OF ADVERTISING CONTENT ON COGNITIVE STRUCTURE

被引：54

作者：

OLSON, JC ^{[1
]}

TOY, DR ^{[1
]}

DOVER, PA ^{[1
]}

机构：

[1] BOSTON UNIV,BOSTON,MA 02215

来源：

JOURNAL OF CONSUMER RESEARCH | 1982年 / 9卷 / 03期

关键词：

D O I：

10.1086/208921

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：245 / 262

页数：18

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