ANALYTICAL APPROACH TO MARKETING DECISIONS IN HEALTH-CARE ORGANIZATIONS

被引：42

作者：

WIND, Y ^{[1
]}

SPITZ, LK ^{[1
]}

机构：

[1] UNIV PENN,PHILADELPHIA,PA 19174

来源：

OPERATIONS RESEARCH | 1976年 / 24卷 / 05期

关键词：

D O I：

10.1287/opre.24.5.973

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：973 / 990

页数：18

共 19 条

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[6] SUBJECTIVE EVALUATION MODELS AND CONJOINT MEASUREMENT [J].

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WIND, Y ;

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[7] CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA [J].

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[8] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].

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[9]

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[10]

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