EFFECTS OF OMITTING CONCLUSIONS IN ADVERTISEMENTS TO INVOLVED AND UNINVOLVED AUDIENCES

被引：84

作者：

SAWYER, AG ^{[1
]}

HOWARD, DJ ^{[1
]}

机构：

[1] SO METHODIST UNIV,MKT,DALLAS,TX 75275

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 04期

关键词：

D O I：

10.2307/3172786

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：467 / 474

页数：8

共 17 条

[1]

Aaker D. A., 1987, ADVERTISING MANAGEME

[2]

Cacioppo J.T., 1981, ATTITUDES PERSUASION

[3] Analysis of the Film "Don't Be a Sucker": A Study in Communication [J].

Cooper, Eunice ;

Dinerman, Helen .

PUBLIC OPINION QUARTERLY, 1951, 15 (02) :243-264

[4] CONCLUSION-DRAWING, COMMUNICATOR CREDIBILITY, AND ANXIETY AS FACTORS IN OPINION CHANGE [J].

FINE, BJ .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1957, 54 (03) :369-374

[5] AN EXPERIMENTAL COMPARISON OF CONCLUSION-DRAWING BY THE COMMUNICATOR AND BY THE AUDIENCE [J].

HOVLAND, CI ;

MANDELL, W .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1952, 47 (03) :581-588

[6] SPONTANEOUS INFERENCE PROCESSES IN ADVERTISING - THE EFFECTS OF CONCLUSION OMISSION AND INVOLVEMENT ON PERSUASION [J].

KARDES, FR .

JOURNAL OF CONSUMER RESEARCH, 1988, 15 (02) :225-233

[7] LAY EPISTEMOLOGIC-PROCESS AND CONTENTS - ANOTHER LOOK AT ATTRIBUTION THEORY [J].

KRUGLANSKI, AW .

PSYCHOLOGICAL REVIEW, 1980, 87 (01) :70-87

[8]

LICHTENSTEIN M, 1985, PSYCHOL PROCESSES AD, P113

[9] OPINION CHANGE AS A RESULT OF EFFORTFULLY DRAWING A COUNTERATTITUDINAL CONCLUSION [J].

LINDER, DE ;

WORCHEL, S .

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1970, 6 (04) :432-&

[10]

McGuire W. J, 1969, HDB SOCIAL PSYCHOL, V3, P136

← 1 2 →