THE MIXED-MEDIA DIRICHLET MULTINOMIAL DISTRIBUTION - A MODEL FOR EVALUATING TELEVISION-MAGAZINE ADVERTISING SCHEDULES

被引：35

作者：

RUST, RT

LEONE, RP

机构：

来源：

关键词：

D O I：

10.2307/3151795

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 99

页数：11

共 58 条

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